Does your website meet most of the requirements per section? These are necessary for a well-converting website within Fintech software.
Understanding the target audience and their pain points is critical for fintechs to design successful solutions that solve their customer's demands and issues, improving the chance of market adoption and success.
A USP is a marketing statement that distinguishes your brand from its competitors.
Customers will pay a premium for products that shape their personal identities.
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Begin by tracing your audience's path from first meeting you to becoming a loyal customer.
Everything you see before you scroll. Around 60% won't scroll.
The most straightforward method to build hooks is to address your client's main complaint.
60% will stop scrolling. Therefore make sure you address their concerns directly.
Quickly capture the attention of visitors and provide immediate validation of your product or service's value proposition, helping to increase trust and conversions.
When your CTA stands out, people will be more likely to click. You could also opt for a CTV or email enter, speeding up the onboarding process.
Display your software in all of its beauty. The idea is to simulate reality as closely as possible. Don't simply show me lovely pictures. It's preferable if you demonstrate your software in action.
Not all examples are based on financial software, but always show the key elements.
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Everything you see after you scroll. Below the fold you earn the sale.
Above the fold, social proof is about credibility. Below the fold, social proof is about motivating others to take action. It's an open invitation to market your stuff.
By creating this area, people will know right away if your solution is for them. Make a page only for decision makers. Accountants and business owners are two examples. They're all there for various reasons. You'll persuade them if you address them differently.
Highlight product features that provide solutions to your audience's pain points.
Given the nature of financial transactions, having a trustworthy point of contact in the case of any difficulties or concerns is critical, since users deserve rapid and attentive help when dealing with money.
This section has demonstrated significant impact in our user testing by showcasing the extensive capabilities of your software, proving its ability to meet diverse user needs and requirements.
One of the most underrated sections of a landing page. This is where you remove some last doubts.
If you have successfully added the elements above, there is a good chance interested visitors will start your onboarding process. Make it easy.
If your website is visited from a pc, you gain data and potential users with web onboarding as an option. This is a place where others may lose some.
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The simpler the job, the greater the chance of it being accomplished. Apple has been using this method for years.
An often overlooked place to put social proof. However, this is precisely where you need to convince them one last time.
Whenever you offer a reward, they're more likely to continue onboarding. A good example is: receive 10 free invoices a month.
If possible, always try to give the option to sign up using known external platforms. This will create a big difference in sign-ups among the younger generations.
Beyond being convenient and building credibility, web tools are also a terrific lead magnet for potential users.
This is another great lead magnet. It, too, shows what your software is capable of doing and why it is so useful.
Perhaps one of the most genius SEO strategies in Accountancy Software. With every search term, Accountable will be at the top.
Establish stronger relationships, gain valuable insights into their needs and preferences, and tailor their offerings accordingly to maximize customer satisfaction and retention.
A major challenge faced by software is that customers often lack understanding of their practices. Here is a solution that can enhance credibility and improve search engine optimization.
In addition to showcasing honesty and sincerity in your communications, creating transparency with your audience can help your business gain insights into your competition and better understand your own position in the market.
Using campaign pages for your SEO efforts allows you to create targeted, focused content around specific keywords and themes, which can improve your visibility and rankings in search results.
Many self-employed individuals aren't aware they're allowed to do their own accounting. As a result, there lies a great opportunity in interruption marketing.
A strong brand isn't something you build in a day. It takes years of working together with your current and future users. Students are those future users.
Book a free consultation with our digital strategist, Dieter. Let's see how we can support each other in the future.
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