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Score your website. FinTech / SaaS edition.

Test your website using 12 short questions. At the end, you'll get an overall percentage and, if desired, a detailed percentage for each section.

Score my website



First Impression

The top part of your website is an important way to make your brand stand out from the rest! Make sure it's unique and memorable.



Trustworthiness

The trustworthiness of your website/software is largely determined by the amount of social proof and consistency of branding and design.



Marketing

Does your website use the latest successful marketing tools? Find out now.



Sign-up / Onboarding

Onboarding refers to the process of introducing new users to a service or platform. How well is this in place?

Score my website

Get Your Website Rating in Seconds.

VisualVisions' Website Grader helps fintech companies understand the performance of their website. With this tool, you can eliminate the guesswork and understand which changes are important and which aren't. It will help you discover the strengths of your site and identify new opportunities for the future.

Discover our free checklist to upgrade even more.

30-point checklist

Detailed Report

Discover your comprehensive report based on your completed questions. Each section contains some explanation to help you get started.

10

 First Appeal

The top portion of your website, before the user scrolls down, is a key area for differentiating yourself from competitors and clearly communicating the purpose of your software. It's important to use brief, concise sentences and a well-designed user interface (UI) to effectively convey this information to the user.
‍Next Steps:

Title: First, explain the value you provide through a clear and concise title.
Subtitle: Give a brief explanation of how you will deliver this value in the subtitle.
Visual aid: Use a visual aid, such as a graph or image, to help the user better understand and visualize the benefits of your product or service.
Social proof: Provide social proof, such as testimonials or case studies, to increase the credibility and believability of your offering.
CTA: Make it easy for the user to take the next step by including a strong call-to-action (CTA) that clearly outlines the next steps and any necessary information.

18

 Trustworthiness

The trustworthiness of your website and software is largely determined by the amount of social proof you provide and the consistency of your branding and design. By including testimonials, case studies, and other forms of social proof, you can increase the credibility of your business and build trust with your audience. Additionally, having a consistent and professional appearance across your website and software can also help to establish trust with users.
Next Steps:

Testimonials: Include quotes and reviews from satisfied customers. These can be in the form of written testimonials or video testimonials.
Case studies: Write in-depth case studies that highlight the success that specific customers have had using your product.
Customer logos: Display logos of well-known companies that are using your product. This can serve as a form of social proof for potential customers.
Press mentions: If your company has been featured in the media, be sure to include links or mentions of those articles on your website.
Trust badges: Display trust badges from well-known organizations, such as the Better Business Bureau, to show that your company is reputable.

22

 Marketing

Does your website use the latest successful marketing tools (such as PWAs). Do you have a learning center or something similar in place as a foundation for your SEO? Are you working with campaign pages for SEA?

Next Steps: The main issue is to check your user journeys and construct a funnel accordingly. Analytics, tracking, and conversion rates can provide valuable insights into the success of your business, allowing you to shape your strategy accordingly.

Example Journey

10

 Onboarding

Onboarding refers to the process of introducing new users to a service or platform. In this context, it means making the process of signing up new users as straightforward as possible. This can be achieved by only asking for essential information at the start and requesting additional data as needed later in the process.
Next Steps:

Form: Make the form as short as possible: Only ask for the information that is absolutely necessary to create an account.
Language: Use clear and concise language: Avoid jargon or technical terms that may be confusing to users.
Social media login options: Offer social media login options: Many users prefer to sign up using their social media accounts. Offer this option as an alternative to filling out a form.
Mobile-friendly: Make it mobile-friendly: Ensure that the sign up process is easy to complete on a mobile device.

10

 Visuals

The visuals on a website can help clarify your message and guide the user through the flow of the site. It's important to use visual elements to demonstrate what your software can do, rather than just telling the user. One way to do this is by using low fidelity user interfaces (UI) to show the functionality of your product.

Use Low fidelity UI: Low fidelity (low-fi) user interfaces are simplified prototypes of a user interface that are used early in the design process. It doesn't show text to keep it clean. Use these designs to showcase your software and its features.
Use Lottie: Lottie is a file format for animations that can be played on the web, mobile, and desktop applications. It is designed to make it easy to include high-quality animations in apps and websites, while minimizing the size of the animation file and improving performance.
Brand identity: Having a strong brand identity is important for a website because it helps to differentiate your business from competitors and establish a clear and consistent message for your audience. A strong brand identity can also help to create a positive and memorable user experience, which can lead to increased customer loyalty and brand recognition.

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Detailed Report

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There are hundreds of websites. Is your title (H1) your USP (unique selling proposition)?

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Detailed Report

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Is there social proof above the fold (before the user scrolls) that demonstrates the use of your software?

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Detailed Report

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Your software deserves to be tested. Is there one clear CTA (before you scroll), in a different color.

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Detailed Report

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People expect to see your software. Is your UI (User Interface) shown above the fold?

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Detailed Report

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Are you showing the features of your software that address the challenges and difficulties faced by your target audience?

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Detailed Report

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Are you clearing any final doubts with an FAQ?

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Detailed Report

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When it comes to money matters, we expect human support. Is this clearly on your website?

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Detailed Report

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Precisely where you need to convince one last time. Are you showing social proof in the onboarding?

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Detailed Report

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Signing up should be easy. Is there an option to sign up with Google, Office or Facebook?

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Detailed Report

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A web tool was the NR1 lead magnet for potential users. Is this lead magnet in place?

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Detailed Report

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Are you creating a learning center as part of your SEO strategy, where newcomers can learn about your software and industry?

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Detailed Report

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Almost there! Do you have one landing page or several campaign pages depending on your SEO / SEA strategy?

Score your website. FinTech / SaaS edition.

First Impression

Trustworthiness

Marketing

Sign-up / Onboarding

Detailed Report

10

 First Appeal

18

 Trustworthiness

22

 Marketing

10

 Onboarding

10

 Visuals

✔

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