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Below are a few short UX examples for Bonsai. Rather than overwhelming you with a long page full of copy and detailed flows, these quick snapshots should give a clear idea of the ux. They capture some key concepts without diving into too much detail!
As always, any project comes with its own set of challenges. For us, these included maintaining a consistent branding message, incentivizing users to complete the onboarding process, keeping the process fun and engaging, and addressing issues with PSD2 compliance.
Since Bonsai stands for sustainability, it was crucial that our color palette reflected this core value. We carefully selected shades of blue and earth tones to emphasize our commitment to the environment. However, this presented several accessibility challenges, particularly in meeting WCAG (Web Content Accessibility Guidelines) standards. We had to meticulously adjust contrast ratios and fine-tune color combinations to ensure that our design was not only visually appealing but also accessible to all users, including those with visual impairments.
We re-energized the brand, while maintaining its core identity, and made some impressive strides in SEO and UX. The outcome? A significant surge in organic traffic that not only boosted sign-ups but also led to a +50% increase in conversion rates. It's been a transformative journey!
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