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With over 2000 users, Cashaca was already one of the most used accounting software in Belgium. After a recent entrance of strong competitors, they decided to broaden their target group in order to appeal more to young self-employds as well. To this end, we carried out the following phases:
Strategy - Branding - Web design - Ads - Organic social media
We re-energized the brand, while maintaining its core identity, and made some impressive strides in SEO and UX. The outcome? A significant surge in organic traffic that not only boosted sign-ups but also led to a substantial increase in conversion rates. It's been a transformative journey!
100+ pages migrated & build
Migrating and structuring 100+ pages, unveiling a brand-new architecture
Increase in conversion rates
After launch, there proved to be a siginificant increase in coversions
400+ in CMS migration
From Wordpress, 400+ pages were rebuilt in a new strategic template
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